Influencer marketing is a great way for brands to benefit. You can increase your engagement rates by getting your products and services in front of a particular demographic. Bigelow Tea, Leesa Pala Casino Resort Spa and Spa, Mencap and many others have used influencer market to their advantage. Brands can double their reach by using influential people to promote their products. But how do brands know which influencers are achieving the best results?
Bigelow Tea
Bigelow Tea used influencer marketing to increase sales. Ashley Rene, a social media influencer with over 33,000 followers, was partnered with Bigelow Tea. She writes about design and lifestyle topics in the Southern United States. Bigelow Tea's alliance with Ashley saw the brand achieve more than $3,000,000 in revenue and triple its media value. The company has now partnered with over 100 influencers in different niches to increase its brand awareness, drive sales, and expand its reach.
Bigelow achieved a total of 6,000 clicks along with 133 million social media views through the influencer marketing campaign. In the process, the brand grew its followers by 258%, resulting in 46 million YouTube subscribers. Lynda content was incorporated into the brand’s regular videos. Many of these received over 1,000,000 views. Bigelow Tea was able to see tangible, real results. This case illustrates the power and effectiveness of influencer marketing in driving real results.
Leesa
Leesa is an online retailer but heavily relies on social media to promote their brand and build trust. Leesa enlisted influential bloggers to write product reviews. The trustworthiness and online visibility of influencers led to an emotional connection and a rise in sales. Leesa was able to see an increase in sales because of the success of these bloggers.
Influencers can help increase sales by reframing their messages for different audiences. Through influencers, the brand reached 1.5 millions people. Influencers have the potential to be trusted and held accountable. Influencers, unlike celebrities, often have better connections with consumers. Leesa chose to partner with campus influencers because they appeal to the core younger demographic. This conversation generated over 70,000 engagements with more than 500,000 impressions.
Pala Casino Resort, Spa
A recent case study shows that Pala Casino Resort and Spa collaborated with influential bloggers to produce content for their brand. The goal was to reach younger people, expand their reach, and produce quality content for future marketing. The casino was able to engage a new audience by hiring bloggers and reached its marketing goals. You can read more about their success using influencer advertising. This case study will explain how a casino can harness the power and influencer marketing to reach new customers and increase engagement.
21 Instagrammers, bloggers, and other influencers were invited to a social-media event to create a high quality program. Each blogger or influencer was asked to curate a minimum of three pieces. The overall reach of the event was 28 million, and the resort received 876 pieces of content. The campaign saw more than 50,000 engagements. It also generated nearly 1,000 Facebook likes.
Mencap
Mencap's Mencap campaign was a partnership with social influencers. It reached more than 10,000,000 social media users and generated over 7100 thousand views. The campaign generated over two thousand engagements. In addition to the Mencap campaign, Hulu utilized influencer marketing to promote its new show, Casual. The social media influencers shared photos of T-shirts that had the slogan "Here My Am" printed on them and added a link to Mencap to their pages. The videos were shared via the influencer's followers, and the links were sent to their followers. This strategy helped Hulu grow a bigger following than their social media channels. Additionally, it allowed them to reach a new audience.
The Mencap campaign also helped the charity reach a ten-million-followers milestone through influencer marketing. Mencap disclosed its relationship to influencers as required by the rules of social media. This allowed brands to reach out to their audience instantly, while still remaining in the public eye. Mencap also saw an increase in followership via social media, with seven million people following the campaign. This campaign also generated over 21,000 likes.
FAQ
How can you build a content-marketing strategy that works?
Start by deciding what kind of content content you want. Then, decide who your target market is and how they use the internet. Next, identify which channels best reach your target market. Next, find the right keywords and create compelling copy to promote each piece of content.
Do content marketing agencies provide the best service?
Most content marketing agencies have extensive expertise in creating content strategies that work for their clients.
You can save a lot of time by having a plan tailored to your needs.
However, not all agencies have the same skills. Some companies specialize in specific niches, such as eCommerce. Others specialize in certain industries, such as law firms.
Ask them where they specialize and find the agency that suits you best.
What is a Content Strategist?
Content strategists are able to help brands tell their stories by creating engaging messages that resonate with their customers. They are storytellers, who use brand stories to inspire and motivate people to make decisions and take action.
Content strategists know how to create strategies that engage current and potential customers. For example, they combine data analytics and storytelling to craft experiences that inspire consumers to visit stores, buy products and share their excitement online.
They also know how social media platforms can be integrated into campaigns. They also use technology tools like virtual reality and video to create powerful customer experiences.
In addition to creating digital content, content strategists translate these ideas into concrete plans that marketers need to execute. This includes creating content for print and television, developing creative briefs, managing budgets, and creating content.
Does Content Marketing require an SEO specialist? Yes!
SEO experts are familiar with how search engines, such as Google, rank pages. They can also tell you which keywords to target when optimising your page.
What Content Marketing Strategy is right for me?
If you already know your message, then a Content Marketing Strategy works perfectly.
Here are some questions to ask to get you started.
Is it necessary for my business to communicate a specific message? Is it better to communicate with a broad audience?
Do you want to concentrate on generating leads?
Is it one product I am trying to promote or multiple products
Are there people I'd like to meet outside of my industry, or am I open to reaching them?
If you answered "yes" to any of these questions, then a Content Marketing strategy is exactly what you need.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
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How To
How do I create a content-marketing strategy?
It is important to first understand the content that you wish to create for your clients. Once this is established, it's possible to start creating content. This might mean creating an editorial calendar or planning where the content will be coming from. Every piece of content should have a purpose. No matter whether content is blog posts, social-media updates, or other, it should all serve a single purpose.
Once you've decided on the type of content that you want to create, it's time to determine who your target audience is. Which market are they most interested in and why?
The next step is to identify your target markets and find ways to connect with them. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
After you have determined how you will communicate to your market, the next step in your content creation process is to choose what topics and types of information you want. This will help you to understand why you are writing the content. What problem is it solving? Does it help? Does it make their lives more easy?
Once you have an idea of the content you are writing, you can start to think about what you want to share. Do you want to share information about your industry? On current events? Are you focused on specific products and services The answer to this question defines your focus.
Now it's time for you to merge everything into one package.
Every piece of content that you create must be useful. You don't want anyone to waste their time or energy so make sure you build quality into all aspects of your content.
It is important to remember that content marketing has many moving parts.