Your B2B content marketing efforts will be more successful if you know how to measure their success. For help, refer to the CMI podcast or the online magazine of GE. HubSpot's blog or WeWork can be consulted. Both companies produce interesting content on an ongoing basis. In either case, you'll see that they're generating leads through their content.
GE's online magazine
GE's online magazine is a perfect example of B2B content marketing that serves a practical purpose to its audience. The magazine is called "The Txchnologist" and focuses on GE's latest technologies, as well as the wider technology landscape. The company is a resource for tech enthusiasts from all over the world and has grown to be a respected one. This B2B content strategy has helped to grow a loyal audience and prospects.
GE's content is just as diverse as its products. Its scientists are engineers, thinkers, and scientists create captivating content for the public. The company partnered with Wattpad, producing an eight-part podcast series called "The Message", that has topped the iTunes charts. Although this isn't a great example of B2B-content marketing, it is a good one. It's clear to see why.
CMI's podcast
CMI's podcasts offer a variety of content. They also have a segment called "Rants and Raves" and a podcast that discusses best practices for b2b content marketers. Interviews with Joe Pulizzi, founder of CMI, and industry experts offer valuable insight into what works and doesn't. It has close to five million monthly listeners. Topics covered include best practices in content marketing and examples from the past.
CMI research shows that B2B content marketing can help companies of all sizes. Marketers of all sizes report a high level of success in content marketing. Outsourcing can be a great way of producing content, whether blog posts or full-blown campaigns. Marketing professionals are increasingly outsourcing B2B content, with 81 per cent of them planning to do so by 2021. This is an increase of 66 per cent last year.
WeWork's blog
WeWork's blog could be of interest to B2B content marketers. Although it may be easy to mistake the blog of the coliving and coworking provider for consumer-oriented content, the content is actually designed to help entrepreneurs reinvent the world of work. As the gig economy becomes more popular, content marketers will need to address the issue. As such, we recommend using the company blog to inform your strategies.
A B2B blog, or business-to-business, should have a beginning, middle, and end. You want to provide value content for your target audience. A reader will be more inclined to share the post if it is helpful. It's also a lot of fun to read. So, here are some tips on using a blog for business-to-business content marketing.
HubSpot blog
The HubSpot blog is the tactical Wikipedia for digital marketers. This blog provides everything you need to learn about content marketing. In fact, many of HubSpot's blog posts are actually updated from time to time. Here are some of the top posts. These are tips to optimize your blog's effectiveness. If you want to optimize your blog content and improve your search engine rankings, you must invest in content marketing.
HubSpot blogs designed for B2B companies include many soft CTAs and are well-curated. Some articles may contain links to product pages. HubSpot uses templates as their primary lead magnets. HubSpot posts almost always include a soft CTA. Along with three to six other related articles, you can see the original post date and whether or not it was recently updated. It is not easy to tell if these articles have been hand-curated.
FAQ
How do you make content that is good?
It is important to have interesting, useful and shareable content. The best content includes a call to action. For example, a button or link that allows users to sign up for a free trial or read more about a product or buy something from your website. Visuals are also important in order to make your content easily shareable across media.
What is the average time it takes to start content marketing?
It depends on the size and scope of your business. Smaller businesses often don't have the resources to invest immediately in content marketing. If you put in the effort, it can really pay off.
What can I do to improve my content marketing strategy
Content marketing strategies can be improved by focusing more on the audience, content and distribution. First, you need to understand your ideal customer and where they hang out online. Once you have this information, your content can be tailored to their tastes. Second, you must develop a unique voice and style that distinguishes you from competitors. Third, you will need to know how to properly distribute your content.
What Content Marketing Strategy is right for me?
If you already know your message, then a Content Marketing Strategy works perfectly.
But if you're unsure where to start, here are some questions to ask:
Do I need my business to communicate something particular? Or, do you want content that is universally appealing?
Do I want to focus on generating leads or converting visitors into buyers?
Is it one product I am trying to promote or multiple products
Are you interested in connecting with people outside my industry?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
How can content marketing strategy help me?
Content Marketing Strategy allows you to access data that you might not otherwise have. This data can be used to determine which content types perform best.
It can help you decide which strategies are best to drive traffic to you site. It can also give you insights into the behaviour of your audience, so that you can produce even better content.
This allows you to spend less time worrying about which content is good and more on what works.
A Content Marketing Strategy also helps you analyze what messages resonate most with your audience.
This analysis will allow you to determine which content they like. This will allow you to create similar pieces of content, and help keep your ideas alive.
Finally, a Content Marketing Strategy will help you track how your content performs. As you continue sharing different content types, you can easily see which ones convert better.
A Content Marketing Strategy, in other words, is key to ensuring that your content performs as expected.
What is the primary goal of content marketing?
Content marketing aims to create valuable and relevant information for customers. This can be achieved through various channels, such as email campaigns and white papers. The key is to deliver value to your audience.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
What are the best content marketing platforms?
There is no one platform that works across all industries. However, most industries will have at least one preferred tool. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
Not all tools are created equally. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? What will it do for me now? And what about after 2 years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio - Content Marketing Platform #1
Marketo provides enterprise social management software. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means that you don’t need to spend hours writing content or designing graphics. Instead, you can focus on generating compelling content that speaks directly to your audience.
One of the main reasons for this success is that Marketo makes it easy to add videos and images to your blog posts. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo requires that you upload your files to Marketo in order to edit them.
Trello: Content marketing platform#2
Trello is similar in concept to Kanban boards, which are used for project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. Trello allows workers to easily share information.
Trello does not require special software to operate, unlike Kanban boards. So you can use it on virtually any device.
Trello also allows you to invite people to collaborate without sharing any sensitive data.
You can also create a private board to share only the essential information to the people who are required to complete a task.
Content Marketing Platform 3: Google Suite
Google has a wide range of products designed specifically for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
It's important to note that these applications aren't free. You'll need to pay per user. You can use them for multiple purposes with many plans starting at $5 per month.
Two licenses are required to be able to create and embed links from other websites.
However, if you just want to create one document, you can do so for free.
Google tools integrates well with Gmail, which is a significant benefit. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Hubspot Content Marketing Platform 4
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
Through its platform, users can manage different aspects of their websites, landing page, and blogs. Users can track conversions and create automated email campaigns.
HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you to automate processes and create reports based upon real-time data.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot offers an unlimited trial version of its pricing platform. HubSpot offers a free trial version. However, you can upgrade to a paid account to gain unlimited access.
HubSpot offers a variety of solutions, including a blog platform and an eCommerce solution.