Campaign Monitor recently published an email marketing statistics survey that included industry benchmarks. The average open rate for emails to retail customers has dropped from 15.2% a 13.9% in the past year. This is due to high levels of competition in the sector. However, the retail industry remains one of the most successful at driving consumer action and generating high levels of email engagement.
24 Email marketing statistics that every professional should take into consideration
Email usage continues to increase and is expected to reach 4 billion users globally by 2023. The world currently has 3.9bn active email accounts. With a 3.2% annual growth, this number is projected to increase to 4.3 billion by 2024. An average American worker receives 126 email each day. This number is expected to increase as more people use email.
A mobile device is the first device most email users access. Most people aged between 18-34 will read their emails first on their smartphone. However, the percentage goes down as users get older. A mobile device is more likely to open an email first than one on a computer or laptop. 70 percent of mobile email users will delete messages with poor formatting within 3 seconds.
Industry
Email marketing is a proven way to build a relationship with prospects. Multiple industry statistics indicate that email marketing can improve a business’ performance. Email opens, click-through rates, and conversion rates differ widely among industries. For example, the retail industry has the lowest open and click-through rates (less than one percent). Education has more than four percent of the highest open-and click-through rates.
Email marketing is a proven method to increase sales. It's however important to know how best to engage your audience. It is possible to personalize your emails using demographic data based on who you are targeting. According to one study, 88.3% of African-American, Hispanic and Asian-American households used email within the past 12 months. Research has shown that an email campaign well designed can increase revenue by as much as 40%. The average click-through rate of an email campaign is 40% higher than that on social media. 61% prefer to receive promotional emails only once a week.
Subject line
Email open rate is an important metric for measuring your email marketing campaign. If you want to increase your open rates, you must know how to use the subject line to your advantage. To calculate open rates for different email messages, you can use formulas. These formulas will help you to better understand how to write an attractive subject line that will encourage recipients to open your emails.
Be concise when writing your subject line. People like to read short emails that contain fewer words. Your open rates will drop if your subject line exceeds seven words.
Unsubscribe rate
The unsubscribe rate is a key email marketing metric. It's the percentage of email subscribers who unsubscribe after receiving marketing campaign emails. If you have a high unsubscribe rate, you may want to examine what is causing this and how to lower your rate.
Email marketing statistics show that a high unsubscribe rate can be detrimental to your reputation. If your strategy isn't working, a high unsubscriber rate could be a sign of problems. Your email volume could be too high or your content may not be relevant to your target audience. Email templates might also be outdated.
A low unsubscribe rate (less than 2%) is a sign of good list hygiene. A low unsubscriber percentage indicates that your audience is being targeted correctly. Your unsubscribe rate can be reduced by focusing on segmentation automation and personalization. But, you should not aim for a zero rate of unsubscribes. Email marketing has a low unsubscribe rate of 0.1%, so any lower than that is excellent.
FAQ
What are the 7 steps in content marketing?
The seven-step process for content marketing includes:
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Identify the problem
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Learn more about what's happening now
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Make new ideas
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Turn them into strategies
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They are worth a try
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Get the best results
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Keep going until you find the right solution.
This strategy is practical for both large and small businesses.
What is Content Marketing?
Absolutely! Absolutely! Content marketing works for every type of business. No matter whether you sell products, provide support or offer training, creating content can help customers get to know your company better and keep them in touch.
Are content marketing agencies the best?
The majority of content marketing agencies have extensive experience creating content strategy for clients.
The knowledge they have can help you save time and money by creating a tailored plan that suits your needs.
However, not all agencies have the same skills. Some companies specialize in specific niches, such as eCommerce. Some companies specialize in specific industries like law firms.
Ask them about their specialties and you'll find the right agency for you.
What is the point of a content-marketing strategy?
Content marketing is more than just creating quality content. Content marketing is about connecting with people on an emotional level, helping solve their problems and building relationships. This requires an advanced understanding of how people interact online.
This is precisely what Content Marketing Strategy does. Content Marketing Strategy is a great way to understand customers' psychology and engage them in the best possible ways.
It will also help you increase your conversion rates, which can lead to higher profits.
However, why would you choose to invest in Content Marketing Strategy when there are many other options available?
Content marketing strategy is more effective than any other form of marketing.
So whether you are looking to increase brand awareness or sell products, a well executed Content Marketing Strategy is the best way to go.
Why is a Content Marketing Strategy necessary? Why send emails and post updates on social media?
There are two main reasons that you might ignore a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both assumptions are incorrect.
Email marketing and social media posts can be great ways to communicate with customers and prospects. However, these are not sufficient.
A single email campaign won't be enough to help you achieve your goals. Instead, it needs to be part of a larger strategy. And social media posts alone won't help you achieve your goals either. They should be part a bigger plan.
A Content Marketing Strategy is the key to this success. You can manage your entire content creation by creating a strategy with clear objectives.
As a result, you'll be able to spend more time focusing on other essential aspects of running your business, like growing your audience and increasing conversion rates.
Even though Content Marketing Strategy has many benefits, it doesn’t make it easy.
But, having a strategy in place makes all the difference.
What makes content marketing different to traditional advertising?
Content marketing is different. Traditional advertising focuses only on getting attention. Traditional advertising is often a waste of money because most people ignore it. You'll get much better engagement rates with content marketing.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
Which are the most effective content marketing platforms?
There is no one platform that works across all industries. However, most industries will have at least one preferred tool. Hubspot's software has been proven to improve conversion rates by over 50%. It is therefore widely used by marketers.
But not all tools are created equal. Some tools are better at tracking analytics, others enable easier collaboration between different departments, and others provide features such as A/B Testing that may increase your content-marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? What will it do for me now? And what about in 2 years?
Entrepreneur Magazine identifies the top 5 content marketing platforms.
Marketo Content Studio is the #1 Content Marketing Platform
Marketo provides enterprise social management software. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means that you don't need to spend time creating graphics or writing original content. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
One of the main reasons for this success is that Marketo makes it easy to add videos and images to your blog posts. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo requires that you upload your files to Marketo in order to edit them.
Trello: Content Marketing Platform#2
Trello is similar with Kanban boards in project administration. Both feature task lists that users can assign to each other and track progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. It facilitates information sharing among employees.
Trello, however, doesn't need any special software to work. Trello can be used on almost any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.
Google Suite - Content Marketing Platform 3
Google has many products for business owners. Google's G Suite offers Google Docs and Sheets as well as Slides and Slides.
It is important to remember that these applications can't be free. Each user must be paid individually. You can use them for multiple purposes with many plans starting at $5 per month.
To create a new document and embed a link to another website, two licenses would be required.
If you are only looking to create one document, however, you can get it for free.
Google tools are compatible with Gmail and other apps, which is a major advantage. Google tools allow you to easily email documents and save data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot is a popular web-based tool for marketing that provides a wide range of functions.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. For instance, they can create automated emails and track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
HubSpot's integration with over 200 third-party apps is one of the best features. This allows you to automate processes and create reports based upon real-time data.
While you won't be able to publish content directly from HubSpot, you can export it into many formats, including HTML, PDF, and Word.
HubSpot offers an unlimited trial version of its pricing platform. You get unlimited access to all content once you upgrade to a paid account.
HubSpot is the best blog platform and eCommerce solution. Get started today!