You're not the only one struggling to get traffic to your website. Non-organic traffic from social media and email is solid, too. Popular content is based on data and offers insights. No matter if you are reporting on a trend in the industry or writing a comparison article, people love to share statistics and data. Here are four different ways data can be used to your advantage.
Traffic from non-organic sources
Look into data-driven content as a way to increase traffic to your website or blog. These types of content often include new data and industry trends. Excellent options for data-driven material are posts that summarize statistics and provide comparisons. These two types of content generate significant non-organic traffic. Information that provides insights into industry trends is also a popular topic.
Data-driven content
The first step in creating data-driven traffic content is to establish a benchmark. This allows you to evaluate how your content performs, and help you determine what goals you need. Data-driven insights will also allow you to map out the stages of your customer’s journey. The data will allow you to align your content with those stages, which can improve its effectiveness. Next is to analyse the data to determine how it relates and what implications this has for your marketing strategy.
Interactive videos
Cisco recently published its Visual Networking Index, which forecasts internet use and video content. The report shows that video is one of fastest growing segments on the internet. But, how do we measure the effectiveness of such content? Find out how interactive traffic video can help you measure the effectiveness your content. We hope you are as impressed by this technology as we are! Here are some helpful tips to monitor and enhance your interactive traffic videos.
Blog posts
Brands, as well as other businesses, regularly produce high-quality content which generates a lot of traffic. It is often a wish we can share our stories and experiences to help expand our online visibility. Or, perhaps we would just like to bring more traffic to our website. Then again, who has the time for such tedious work? Writing quality content can be as simple as it sounds. Here are some ways to use blog posts as traffic content.
Infographics
In your infographic, you should not repeat research. Look for new ideas. You can share content by doing research on new topics. You can also research unknown companies. Remember to keep your content fresh and relevant by using infographics as a way to promote your website and products. These are some things to keep in mind when using infographics as traffic content. Let's begin!
Webinars
Webinars can be a great way to increase website traffic. Webinars are highly interactive and can give your audience useful information. You can promote your webinar through multiple channels, including email marketing, social media, blogging, affiliate marketing, and email marketing. Your webinar can be promoted after the event is over by sending highly targeted traffic to your website. Make sure to promote your webinar after it's over.
FAQ
Are you a content marketer?
Absolutely! It works for all types of businesses. Content marketing works for all types of businesses, regardless of whether you offer products or support, or offer training. Customers can learn more about your company by creating content and staying connected.
Why Content Marketing?
According to HubSpot, "The average person spends nearly two hours each day consuming some form of content--on social media, in their newsfeeds, while watching TV, reading magazines, browsing websites, listening to podcasts, and more. This is a lot of content consumption!
Why do I need a Content Marketing Strategy to succeed? Why should I not only send out emails, but also post social media updates.
Two main reasons you might choose to ignore a Content Marketing Strategy.
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It might seem that social media posts and email marketing are sufficient to get people talking.
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This type of content might not be practical if you haven’t yet tried social media posting or email marketing.
Both of these assumptions is incorrect.
Email marketing, as well as social media posts, can be excellent ways to communicate with prospects or customers. They're not enough on their own.
You can't rely on an email campaign to reach your goals. Instead, it needs to be part of a larger strategy. Your goals will not be achieved by social media posts. They must be part of a comprehensive plan.
This is where the Content Marketing Strategy comes into play. You can control your entire content creation process by having a clear strategy.
As a consequence, you will be able spend more time on other vital aspects of running your business, such as growing your customer base and increasing conversion rates.
And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.
It is important to have a strategy.
How much should content marketing cost?
It all depends on how many leads are you looking to generate. The average cost per lead ranges from $5-$10, depending on the industry. In our case, the average cost per lead was $20 when we first started our company. Today, we spend about $6-7 per lead.
How can I improve the content marketing strategy of my company?
Your content marketing strategy can be improved by focusing on audience. Content, distribution, and other factors. You must first understand your ideal customer. Also, find out where they are online. Once you know this information, you can tailor your content to appeal to them. The second is to develop a voice and style unique enough to distinguish yourself from your competition. You must also know how to effectively distribute your content.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
How to Send a Press Release in the Best Way
Now that we've covered how to write a press release let's discuss the best ways to distribute it. There are many options available to you, including traditional methods (such as snail mail) and newer forms of distribution (like email).
Use email to your advantage. Here are some guidelines to help you get started.
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Make sure your subject line stands out. It might not be enough for attention to grab your headline.
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Be concise. Avoid rambling on about your press release. Keep things brief and sweet.
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Make sure you write your email in plain English. You wouldn’t expect your email reader to grasp technical jargon.
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Include relevant images. Images are a great way to get people interested in your messages.
These tips are important to remember when you're writing your press release.
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Avoid unnecessary words, such as "we", “our," "I," "me" and "me."
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Think about your audience before writing your press release. What do they care about most? How can they be connected with you?
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Remember to include URLs in your emails.
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Ask permission first. Before sending your press release out, ask the recipient permission to continue receiving news releases.
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Don't spam. Do not send multiple copies your press release.
Now it's time for you to distribute your press release. Next, you need to identify the right channels for your message to reach them. Here are five top options:
Traditional
You likely already have a list with publications to which you wish to submit your press release. These publications could include magazines, trade journals and industry newsletters.
Many publications will require submission fees. Some even offer special incentives to authors who pitch stories. Some publications, for example, offer subscriptions free of charge for every published story. Some offer a percentage for every article that is sold.
Even though traditional media is still an option for submitting press releases, most experts recommend going online.
Online Channels
Online channels are one of the best ways to reach potential readers. Websites like Google News, Yahoo!, Bing News and AOL also provide opportunities for press releases to appear on their sites.
Google News, which has been around for over a decade, provides news feeds of major media outlets. It is simple to find your company name amongst hundreds of other businesses.
Yahoo! Yahoo! News offers similar services. However, it is focused on providing news related to specific topics. Links to articles relevant to your business will be displayed if you search the name of your company.
BING NEWS also allows users to search for keywords within its network of websites. This is very helpful when searching for information about a topic.
AOL News offers similar services to Yahoo! Google News and Yahoo! AOL isn't as well known as the other giants but it does provide a quality service at an affordable price.
Some publications also allow you to post your own press releases. Many charge a monthly fee. Many websites offer press releases for free.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web, which was founded in 1997, claims to be the largest website dedicated solely to press releases. It has over 1 million registered members. Users can access thousands of press releases posted by businesses worldwide.
PR Web also offers an RSS feed that automatically updates your site whenever someone posts a new press release.
PR Newswire is another great resource for finding press releases. They claim to have the biggest database of press releases in existence.
They also offer an RSS feed to keep up to date on what's happening in the press release space.
Print media might be the way to go if you're looking to reach a wider audience than just online journalists. Print media is a powerful tool for small businesses.
If your business sells books, clothing, and electronics, print ads could be used to promote your latest product. You can also advertise in magazines or newspapers.
If you're looking for something a little different, check out your local newspaper's "free" section. There are often advertising jobs for classifieds.
You might also contact your local television or radio station. They might accept press releases as part their regular programming.
Press Releases Are Not Dead
It seems like everyone is talking about mobile apps these days. But did you know that press releases are still very much alive? In fact, they've never been more important.
People expect immediate results these days. To get noticed, your message must reach the right person. That means using every channel possible to do so.
Facebook ads are not the only option. Instead, look outside the box to find creative ways to connect with customers.
The bottom line is this: The best way to grow your business is through word of mouth. Customers will spread the word about your business to their family and friends. You can make sure your customers hear about it before they do.