You may choose to post at specific times or days depending on what your social media account allows. Here are some ideas. Using the top posts, or "best posts" metric, you can sort social media accounts by the best times to post. These times can be written down and updated in your posting schedule. Good times are important, so keep them, but remove the bad ones and add new times. You want to increase engagement and reach while decreasing post time.
Ideal times to post on Facebook
Facebook users should post at 9-11 AM. The social network's activity is peaking between these hours. You won't be as successful if you post outside of these hours, as your chances of engaging your audience will be low. Sprout Interactive recommends that you post three hours before sunrise when there is less competition. Posting in the hour before sunrise can spark engagement since people use Facebook in different times zones.
The type of content that you want to post to Facebook will determine the best times to post. Generally, newsfeed algorithms favor fresher content over older ones, but if you want to maximize your organic reach, try posting at times when your followers are online. Although many studies were conducted to determine the optimal time to post, none of them proved to be accurate. You can also post at different times depending on your industry and audience.
Instagram's best times to post
According to a study, Instagram's ideal times to post to Instagram differ depending on where you are located. To determine the best time to post, researchers analyzed data from 2958 Indonesian food companies. The most popular times to post on Instagram are Monday through Friday between 11AM and 2PM. Tuesday is the least popular day, while Sundays are the worst days. These are all good times to upload images to increase engagement.
Although you should avoid posting on Saturdays and Sundays, it is possible to still post during these prime hours. CoSchedule discovered that Instagram is most popular between 8am-11pm Saturdays, and 2pm-3pm Sundays. This is because these peak hours are busy and people can't check their phones at those times. If you can't avoid these times, it is worth posting on Sundays or Mondays.
Best times to post on LinkedIn
If you are in B2B, it is important to know when LinkedIn posts. LinkedIn's best posting times are in the morning and middle of each week. These days are busy for most people, so posting during these times is a great idea. The day before a workday is also a good time to post, while you can use lunch breaks and commuting hours to reach your target audience.
It is a good idea to post during these hours as it will be more engaging. People are more likely to be online during these hours in Pacific Standard Time (PST). Therefore, you can schedule posts at these times. You can change the time you post for different days by tracking how many people engage with your posts. You might want to experiment with different times for each day in order to determine the best time for your audience. Try different times every day to see if you can find the best time for posting.
Best times to post on YouTube
To get the most views for your video, you should know the ideal times to post on YouTube. The most popular times to upload your video on YouTube are between two and four p.m. EST on weekdays. If you want to reach an evening audience, you should upload your video between two and four pm EST on Saturdays and Sundays. YouTube is most active on Thursdays and Fridays. Sunday afternoons also enjoy high viewership.
Marketers often claim Mondays are not the best days to post on YouTube. But this is not entirely true. According to a recent trend report in social media, only 5% marketers consider Mondays to the worst day to post to YouTube. Tuesday and Wednesday are next in line. Your target audience, and the type of video that you are uploading to YouTube, will dictate when is the best time for you to post. Some marketers believe that any time between 2-4 p.m. ET is ideal. Others feel Mondays or Tuesdays are the worst.
FAQ
Do I need an SEO expert to do Content Marketing? Yes!
SEO experts understand how search engines like Google rank pages. They can also help you choose the right keywords to optimize your page.
What if I post only links to other sites' content.
Yes! It's called link building. It's a great way increase traffic to your site by linking to other sites. Make sure you only include links from reputable sources.
How does content marketing work?
If someone visits your website, it's because they are looking for something particular. If they find what they need, great! They will go to another place if they don’t find the answer. Content marketing allows you to create valuable and useful information that solves problems and answers questions. This content can be used across all platforms (social media and email). So people will always be able to access it.
Do I need to have a team of people or can I do the content marketing myself?
It all depends on your skills and experience, as well as your budget. You will have to learn the skills necessary to create, distribute, and optimize content on your own if you don't have the budget.
Content marketing is something you must do if you are serious about being successful.
A good content strategist or agency can save you time and money while helping you get results faster.
You can't achieve success unless you work hard, produce high-quality content, and keep up with current trends. It is essential to have a solid content strategy.
How can you make great content?
A good piece of content should be informative, helpful, and easy to share. The best content will have a clear call for action. This could be a link or button that allows readers sign up for a trial, read more about your product, or order something from your site. It's also important to include visuals in your content so that it can easily be shared across all media types.
What is content marketing?
Content marketing works when you create value-added, engaging content.
Building relationships with your audience is possible when you share useful information, solve problems, entertain or engage them. Positive messages from trusted brands are more popular than negative ones.
People love reading about things they are interested in. Write something interesting and your readers will come back for more.
Your content should inspire people to act - whether they are buying your product, signing on for your newsletter, visiting you website, or sharing your article via Social Media.
A compelling copy is the key to effective content marketing. It should engage your target market, and provide them with the information that they require.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
What is a Content Marketing Strategy?
A content marketing strategy (CMP) helps you set your goals and objectives. It also gives you strategies to develop and execute your online presence. It's a blueprint for reaching your goals through content distribution and creation.
The CMP is typically broken down into 3 main areas.
-
Your overall strategy. How do you plan to achieve your goals?
-
Your content strategy: Where do you find the right people to create, curate, or distribute your content?
-
The tactics you'll use to execute your strategy - Which channels will you use to share your content? Which types of content can you create?
These are the components that make a CMP effective.
-
Goal Setting – Define and measure your target audience.
-
Audience Research: Understand your ideal customers to know where you should look.
-
Strategy – Create a clear vision for where you are going. Break it down into smaller pieces.
-
Execution: Set realistic expectations regarding when you will see results.