Although the future is uncertain for content marketing, technological advancements have opened up many avenues. Video, Voice search and AI-assisted human produced content are just some of the new trends. Find out what the future holds for content marketing. Below are the most important trends. The 2018 top trends in content market will determine 2018.
Video is the future of content marketing
Video is increasing in popularity due to a number of reasons. Video is more persuasive than text and appeals better to the savvy consumer. The video content can be easily understood by the user thanks to the commentary and visuals. Videos also help reduce the number customer support calls. Simple how-to videos can reduce the number of support calls. Here are some ways to make great videos.
Make content that appeals to multiple audiences. Video is extremely customizable. This means you can make hundreds of customized variations of one video. It is important to create content that appeals to a wide range of audiences. Before you market, it is important to try different monetization strategies. It's worth creating both short and longer videos for each audience. Your audience may have different story paths, which will help you target them more effectively.
AI-assisted content production by humans is the future of content Marketing
Many tasks can now be automated thanks to the advancements in artificial intelligence (AI). By automating mundane tasks, AI-assisted programs can free up content marketing pros to focus on more creative and impactful content. AI can be used to assist in research, translations, editing, writing reports, and other tasks. AI-assisted humans producing content will be an increasingly valuable tool in content marketing.
Content marketers have enough on their plate. AI can automate certain tasks. While AI is certainly more efficient than humans it doesn't mean that AI will replace human resources. AI will open up new perspectives on content marketing and provide fresh experiences for consumers and marketers alike. These are five changes that AI-assisted, human-produced content can make in the industry.
Voice search is the future content marketing
Voice search is now an integral part of digital society. Products such the Amazon Echo (and Google Home) make it easy than ever for people to search for content. But what does that mean for content-marketing? Some believe it should be changed completely. Its benefits are summarized in just three words: Voice enabled content. This technology's positive impact on content marketing is crucial.
The majority of voice-search results are created from content. These snippets will help you to connect with your audience. Because these queries are long-tail, very few of the results will have the exact keyword in its title tag. However, long-form content answers several questions at once. This content can be converted easily to a blog post of high quality by creating an FAQ Page.
Influencers are the future of content marketing
Crowdtap's recent survey found that 54% said they were more likely to collaborate if brands treated them with respect. This is a sign that these people have earned their power and will not be taken advantage of by brands. It is crucial for brands that they remember that these individuals are not willing to sacrifice their audience for the sake of revenue. Brands need to learn how to deal effectively with influencers if they want success.
An influencer is someone who can influence your target audience through a wide variety of messages or offers. Influencers can offer a brand's story from the perspective of the consumers they serve. They can also help brands sell their products by providing social proof. It is possible to use the influencers for promotions codes, affiliate marketing, and live shopping events. They can be a powerful way to increase sales and reach customers.
FAQ
How can I improve my content marketing strategy?
Focusing on distribution, audience and content can help improve your content marketing strategy. Understanding your ideal customer is the first step to improving your content marketing strategy. Next, understand where your customers hang out online. Once you have this information, your content can be tailored to their tastes. Second, you must develop a unique voice and style that distinguishes you from competitors. Third, you must figure out how to efficiently distribute your content.
Is content-marketing easy to measure?
Yes! Measuring results is part of the process. It will help you decide if your efforts were a success and if you have to make any adjustments.
You can track visitors coming from many sources (email, social media and paid advertising) and track conversions like sales leads, purchases, and organic searches.
These metrics will tell you what pieces of content did well and where there are the most opportunities.
Why is content marketing important?
Content Marketing is more than creating great content. It's about building relationships, engaging people emotionally, solving problems and helping them to solve their problems. This requires a sophisticated understanding of how people behave online.
This is exactly what Content Marketing Strategy is all about. A great Content Marketing Strategy helps you understand the psychology of customers so that you can best engage with them.
It will also help you increase your conversion rates, which can lead to higher profits.
However, there are plenty of options for content marketing strategies.
Content Marketing Strategy is far more effective than any other type of marketing.
A well-executed, content-marketing strategy will make it easy to grow brand awareness and to sell products.
How do you measure success with content-marketing?
There are many ways you can measure the success of your content marketing strategies.
One good measurement tool is Google Analytics. This tool will allow you to see from where your targeted traffic comes and the pages they visit most often.
It will also show you how long each visitor stays before leaving your site.
This information can be used to improve your content and to keep people engaged for longer periods.
This is another way to determine the success rate of your content-marketing efforts.
Is my email newsletter providing any value to my subscribers? How much of my entire mailing lists have become paid members? How many people have clicked through to my landing page? Do those who click through convert at higher rates than others?
These are important metrics to monitor and track over time.
Another great way to measure success in content marketing is to track the number of people sharing your content on social media.
Start now if you don't already. It could be the difference between being visible and being ignored in your industry.
How much should I invest in content marketing?
That depends on how many leads you want to generate. Depending upon the industry, the average cost for a lead can range from $5 to $10. When we started our business, for example, we spent about $20 per lead. Today, we spend an average of $6-7 per lead.
What makes content marketing work?
Yes! Hubspot reports that Content Marketing has been ranked as one of three top digital marketing channels in lead generation.
What is the best content marketing platform?
There are many platforms on the market today. Each one comes with its pros and con. Here are some top choices:
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WordPress is easy to set up, manage and maintain. A great community of users.
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Wix - Setup and maintenance are easier than WordPress You don't need any technical knowledge.
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Squarespace - Best option for those who already have a website.
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Blogger - Free blogging service
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Medium – A place that writers can share their work.
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Instagram - A platform that uses images
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LinkedIn – A networking tool.
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Facebook - A social network.
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YouTube - Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics – Track visitor behaviors.
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Hubspot is an email marketing software.
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MailChimp - Email marketing software.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
Content Marketing Tips: Infographic Creation Tips
Infographics are an effective way to explain complicated concepts clearly and make information understandable. Content marketing aims to provide useful and valuable information to your target audience, so you should consider using infographics to help spread this message.
To create an infographic, you will need to use design software like Adobe Illustrator or Photoshop. These programs are great for creating infographics. After your design is complete, you can upload images from Unsplash and Pixabay to your design.
You can find inspiration for your own ideas by looking at existing infographics online. If you want to show calories in certain foods, then you can take a picture or diagram of a food pyramid, and add pictures of the foods. Or you could look at how many sugars are found in soda pop and replace that number with a picture from a Coke bottle.
After you have created your infographic, it can be shared through social media channels such as Facebook and Twitter. This allows people who don’t know much about the topic to find out more. Include hashtags if you plan to share your infographic via social media platforms. This will allow others to see what you're talking. Hashtags allow users to follow along with conversations surrounding specific topics.
You can make infographics shorter if your posts are short. An average blog post will be between 2000 and 5000 words. An infographic, however, only needs 500 to 1000 words. This means you can easily convey more information with less space.
When designing your infographic, remember that some viewers may struggle to read small font sizes. Make sure you use large enough fonts and don't rely too heavily on color for your graphics. Also, make sure that all your text is legible.
Here are some other tips.
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Choose an Infographic Design Template. There are many free templates online. Canva and Piktochart are some of the most popular.
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Make your Infographic. You can use the template to create your infographic. You can use any media that suits your audience. If you want to create an infographic on the best places for food in Seattle, for example, you might use photos from local restaurants.
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Add text. After creating your infographic, add text with Microsoft Word, PowerPoint, and Canva.
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Add images. You can also add images to your infographic. You can add images to your infographic. If you wish to include a picture, ensure it is relevant.
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Make It Interactive. You can add interactive elements, such as maps, buttons, and links. This will increase engagement with your audience.
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Share. Share the infographic once you're done.
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Measure. How well did your infographic perform? Did people click through to your website? Are they signing up for your email newsletter? Was their reaction to the infographic?
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Improve. Is there anything you can do to improve your infographic Do you think your infographic could be better?
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Repeat. Repeat.