A few steps will help you get the best out of your Facebook business page. Begin by filling in as much detail as you possibly can about your business. For your users and Facebook, the more detail you provide, the better. Facebook profile pictures and cover photos are key visual elements for any business page. Add more than a logo. Video can be included to the cover picture.
Optimize your cover photo and profile picture for different dimensions
When building a Facebook business page, make sure you optimize your cover photo and profile picture for different dimensions. The profile picture sits above the cover photo, so make sure it isn't too big. To edit your profile, hover in the bottom-right corner and select "Edit Profile"
You can choose to have your profile photo and cover image in different sizes when building a Facebook company page. Cover photos for desktop users should be 820 x 315 pixels in size, while those for mobile should be 640 x 360 pixels. Facebook will stretch images smaller than this and they could appear blurry. Use the appropriate image size and save it to a PNG file.
Add a button for call-to-action
Adding a call-to-action button to your Facebook business page will encourage visitors to take important actions, such as purchasing tickets or downloading an app. Facebook allows you to add call-to action buttons free of charge. Adding one is a great way to get people to take action, and you can track how many times people click it.
Depending on the type of CTA button you're using, adjusting the placement of the button on your Facebook business page can be a tedious process. Before you put the button on your business profile, it is recommended that you test it. You have the option to choose from several options depending on what type of action you want to encourage visitors to take.
Your brand story should be compelling
A compelling brand story is essential if you want your Facebook page to succeed. A brand story describes your company's mission and vision. Your brand story should also tell your audience why they should value what you are selling. Six key elements make up a compelling brand story. These are some ways to tell an engaging story.
A great brand story connects all of the products, experiences, and services that a company has. It helps people find it. It also connects the brand promise and the aspirations. Engaging with customers and building loyal followers is possible only by telling a compelling brand story. This guide will walk you through every step of crafting a compelling brand story.
Select a business category
Facebook allows you to add up three categories. However, Facebook will delete any already existing ones. It is better to choose a specific category. While three categories will help your page rank higher on Facebook, you can add as many as you want. The categories can be organized in drop down lists. The next step is to complete the details about your company. Depending upon the nature and location of your business, you may need to add a phone or postal address.
Select a business category first. You can create pages for local businesses, companies, brands, artists, causes, and others. A page can be added for entertainment. You should pick a category that's related to your product or service. This is especially important for small businesses. You can also add a page for a nonprofit organization, if that's the case.
Upload a cover photo
A cover video can make your business website stand out. Cover videos can be as short as 90 seconds and are a great way for you to promote your product. Make sure your video is short and focused on the main points of your business. Include a CTA like a coupon, trial offer, website link or coupon. They can be set up to automatically play in loop or like a GIF.
Before uploading a cover video, you need to make sure your video meets the Facebook requirements. Videos must comply with the minimum dimensions and resolution requirements. If you don’t own any video equipment, you may be able to purchase stock video online. You can upload it to your page. Be sure to cover your target audience with your video. If you aren't comfortable creating a video, you can contact an expert videographer to help you create a cover video.
FAQ
What length should my content marketing last?
It all depends on what your goals are. Different businesses have different goals. Some are focused on short-term results while others seek long-term growth. We recommend that you start with three months of consistent content production and then evaluate your progress after that period.
What is strategic content marketing?
Content Marketing is about creating and sharing valuable content across multiple channels. It's about giving people the things they want. The best companies are those that get this.
Strategic Content Marketing allows you to give your customers exactly what they want at the right time.
Knowing what people care most about is key. Listening carefully can help you understand their thoughts and feelings. Then you have to create high-quality content that answers their questions and solves their problems. This creates trust and loyalty that will ensure you are there when they need you.
Are you a content marketer worth your money?
Content marketing is a key part of any online strategy. It is also a very effective way to increase brand exposure. Content marketing is not just valid for customers, but it makes you stand out from the competition.
Content marketing is all about creating valuable information that people want to consume. Companies that are successful know how to reach their target audience through content marketing. This is the central component of a digital marketing strategy.
How do you create compelling content?
Great content can only be created if you write about something you are interested in. To be a successful writer, you must choose topics that are important to you. This means finding out what makes you tick and then using that knowledge to help others. It's one thing to write for yourself, but it's much easier to write for others.
How do you measure success with content-marketing?
There are many ways you can measure the success of your content marketing strategies.
Google Analytics is a good tool to measure your progress. Google Analytics allows you to see the origins of your targeted traffic and which pages they most often visit.
It also displays how long each visitor remains on your website before leaving.
You can use this information to improve the content you create to grab people's attention, and keep them interested for longer periods of time.
Another method of measuring the success of your content marketing efforts is to ask yourself these questions:
What value do my new subscribers receive from my email bulletins? How many people have converted to paying memberships from my entire mailing list? How many people clicked through to my landing pages? Is it true that clickers convert at higher rates than those who don't click?
These are all important metrics to track, monitor, and report on over time.
A great way of measuring content marketing success is to examine the number people share your content via social networks.
It's worth starting now, if it isn't already. It could make all the difference in whether you are seen or ignored in your industry.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
What are some of the best content marketing tools?
While no platform works for all industries, there are some that work well in certain industries. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
But not all tools are created equal. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.
Before you decide on a platform, think about the following: What are their pros and cons? Will it meet my needs now? And what about in 2 years?
Entrepreneur Magazine identifies the top 5 content marketing platforms.
Marketo Content Studio: Content Marketing Platform #1
Marketo is a provider of enterprise social media management software. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means that you don't need to spend time creating graphics or writing original content. Instead, you can focus on generating compelling content that speaks directly to your audience.
Marketo makes it easy to include images and videos in your blog posts. This makes them more visually appealing and improves engagement with readers.
Marketo will not allow you to edit video or images files.
Trello, Content Marketing Platform #2: Trello
Trello is similar to Kanban boards in project management. Both have task lists on which users can assign tasks and monitor progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. Trello allows workers to easily share information.
Trello does not require special software to operate, unlike Kanban boards. You can use Trello on any device.
Trello also allows you to invite people to collaborate without sharing any sensitive data.
This allows you create a private group and give only the most essential details to those who must know them in order to complete a task.
Google Suite 3: Content Marketing Platform
Google has a wide range of products designed specifically for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
These applications are not free. You will need to pay for each user individually. You can use them for multiple purposes with many plans starting at $5 per month.
To create a new document and embed a link to another website, two licenses would be required.
You can create one document for free if you only need it.
Google tools integrates well with Gmail, which is a significant benefit. Google tools allow you to easily email documents and save data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot, a web-based marketing tool with a lot of functionality, is highly popular.
Through its platform, users can manage different aspects of their websites, landing page, and blogs. You can use the platform to create automated emails or track conversions.
HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This allows you to automate processes and create reports based upon real-time data.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot provides a free trial version for pricing. However, once you upgrade to a premium account, you have unlimited access.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.