As long as the focus remains on the three pillars that make up digital marketing, such as authority, social media, and AI-assisted, then the future looks very bright for content marketing. In this article I'll explain how each one of these pillars will play an important role in content-marketing in 2018.
AI-assisted production of content by humans
AI is revolutionizing content marketing. AI is not only capable of creating content on the web, but also can analyze user data and learn based on past behavior. YouTube uses several AI algorithms to determine user preferences and make recommendations. Silby, for example, can identify spam emails. Financial reports and product descriptions are two other examples of AI-assisted material. Although AI isn't yet a replacement for human-produced content it offers a variety of benefits for both businesses and consumers.
User-generated Content
If you're not sure what user-generated content (UGC) is, then let's look at a couple of examples. UGC is used well by brands like Anthropologe. They use UGC to combine professionally styled images of products with photographs taken by customers. One post shows a model wearing Anthropologie clothes, while another depicts the same dress on an eight-foot woman in a four-size. They combine the two to create seamless shopping for their customers.
Quality long-form content
It doesn't really matter how long you intend to write for your content strategy in 2018, as the future of this marketing method remains uncertain. Although the debate about whether longform content is better SEO is not new, one thing is certain: long-form content generates more traffic than shorter-form content. SEMrush says that articles of more than 7,000 words generate significantly higher traffic than articles between 1,200 and 900 words. Long-form content can position your brand as a thought leader within the industry.
Snackable content
Content marketing's future is snackable. But what is it? This new form of content provides consumers with a quick snippet of information. Short pieces of content are the basis for social media platforms such as Pinterest, Instagram, and Twitter. These snippets can be used by brands to tell a story. This can also be used to tease out more traditional content.
Personalized content
Marketers are increasingly implementing personalized content as users become more used to it. Amazon and Netflix have made personalization a standard feature in their websites. However, only 33% of marketers are getting it right. The best companies use personal data to create customized content. This includes browsing histories, preferences, and even behavior. You can then tailor your content to each visitor, maximising its effectiveness. Learn how to use personalization correctly if you want personalization to work for your brand.
FAQ
How can I measure success with content marketing?
There are many ways to assess the effectiveness of your content-marketing strategy.
Google Analytics is one of the best measurement tools. Google Analytics allows you to see the origins of your targeted traffic and which pages they most often visit.
It also gives you an indication of how long each visitor stayed on your site before leaving.
This information can be used to improve your content and to keep people engaged for longer periods.
This is another way to determine the success rate of your content-marketing efforts.
What value do my new subscribers receive from my email bulletins? How many people have converted to paying memberships from my entire mailing list? How many people have clicked through my landing page? Does clicking through result in higher conversion rates?
These are all important metrics to track, monitor, and report on over time.
A third great way to measure the success of content marketing is to count how many people share your content through social media.
You should start now if you haven't. It could be the difference in being seen or not in your industry.
How does content marketing differ from traditional advertising?
Traditional advertising focuses on getting attention, while content marketing focuses on providing value. Traditional advertising is often a waste, as most people overlook it. Content marketing will result in much higher engagement rates.
Is content marketing successful?
Yes! Hubspot reports that Content Marketing has been ranked as one of three top digital marketing channels in lead generation.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
How do I get started with content marketing?
Content Marketing is an effective way for organizations to reach potential customers and generate leads online. It helps you connect with prospective clients by providing helpful information on products and services.
Content marketing fosters trust among visitors, which in turn increases brand loyalty and results in higher sales conversions.
Start by creating a blog. Blogs are user-friendly platforms that enable you to post new articles every day.
This allows people the opportunity to revisit your site often and read what you've written. You can also use social media sites, such as Facebook or Twitter, to share pertinent news and information.
YouTube allows you to create videos. These videos can be used to educate your viewers about topics relevant to your business.
Finally, you can create infographics using tools like Canva. Infographics represent data visually. These are useful in explaining complex concepts and making it easy to comprehend information.
Your chances of reaching new readers are greater if you post more often and consistently.