As a social media marketer, you can't afford to become complacent. While you may have built a content calendar and social media strategy for your business, it doesn't hurt to keep up with current Instagram trends. TikTok is one of the most popular features on Instagram. What started as a lip-synching app has grown to be so much more than that. Users can now create videos and dance with music. It is now a worldwide phenomenon that has influenced many other social media outlets.
IGTV
Instagram is a video sharing platform. With the new IGTV, it's easy to create longer videos and post them. Original creators had to upload their videos onto YouTube and then make them available on Instagram. Unfortunately, not all followers wanted to switch apps. This made it difficult for creators to convert. IGTV allows creators to create longer videos and post them to Instagram, without the need for their audience changing apps.
IG Reels
You may have heard of IG Reels but don't know how to use them. These videos often feature a soundtrack that is often made up of two people laughing or talking. It's a popular way of telling a story and is particularly useful for morning routine videos. They make great videos for behind-the scene or mini vlogs.
IG Story
IG Story, a social media tool that lets you share older content and remind people about campaigns, is unique. It comes with stickers, a countdown and an interactive timeline. This feature is available on both iOs and Android. It's easy-to-use and straightforward design make it a good choice for businesses wanting to improve their online presence. It can be incorporated into your marketing strategy to help you make your Instagram marketing more successful.
IGTV Visual Replies
Instagram is becoming a more popular platform for sharing videos. Sephora has actually successfully implemented IGTV in its marketing efforts. IGTV allows users post short videos to their profiles that could reach millions of people. The trend is likely to continue. Here are some important facts about the new platform. Below are the top benefits of IGTV.
IGTV carousel
Instagram now allows horizontal and vertical videos. Important is the aspect ratio: Vertical aspect ratios should be at most 9:16 and horizontal aspect ratios should be at the least 16:9. The format differs from other Instagram videos. Normal Instagram videos should have a 1:2.55 ratio. Instagram recommends that you use a 420px by 654px cover photo. This cover image will appear in your profile grid and on followers' feeds. Remember that this only works for videos up to nine or ten minute in length, so make sure you choose the right size.
IGTV augmented realities
IGTV, a new social media platform, allows content creators and users to post longer videos. This will allow for a richer viewing experience. These videos should be recorded vertically so they can be viewed on smartphones. Users can preview videos in their feeds and tag products with the new feature. This new feature allows content creators and marketers to increase brand awareness, discoverability, and discoverability for their content.
FAQ
What is the difference between content marketing and traditional advertising?
Traditional advertising focuses primarily on attracting attention. Content Marketing focuses more on creating value. Traditional advertising can be a waste of money as most people ignore it. However, content marketing can lead to much higher engagement rates.
How long should my content advertising campaign last?
It depends on the industry and what type of product or service is being offered.
For example, if you sell shoes, you might spend one month designing a new shoe style. You might launch the new product in August, and then keep it updated throughout the year.
If you're selling clothing, you might design one look for fall and another for spring. Keep your audience interested in new products and keep them coming back for more.
Your goals will influence the time your content marketing program is effective. For small-scale companies, one channel may be sufficient. If you are a larger company, it may be necessary to consider multiple channels in order to reach a large audience.
Do I need an SEO expert to do Content Marketing? Yes!
SEO experts understand how search engines like Google rank pages. They are also familiar with the keywords that should be targeted when optimizing your site.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
What is a content marketing plan?
A content marketing program (CMP), or content marketing plan, is a strategic document that helps to establish your goals, objectives, as well as strategies for developing and executing a website. It's a blueprint for reaching your goals through content distribution and creation.
The CMP usually breaks down into three major areas:
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Your overall strategy. What do you want?
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Your content strategy – Where can you find the right people who will write, curate and distribute your content content?
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You'll need to decide which channels you will use to share your strategy. What types of content are you going to produce?
These four components make up an effective CMP:
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Goal Setting: Define your audience and define KPIs to measure success.
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Audience Research: Understand your ideal customers to know where you should look.
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Strategy - Have a clear vision about where you want to go. Break it down into smaller pieces.
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Execution: Set realistic expectations regarding when you will see results.