Instagram and Facebook are the most popular social media platforms. Generation Z is the next generation of social media users. They are surrounded by apps and technology. Although they embrace technology, Gen Z is skeptical about how big companies use their data. Gen Z is averse to marketing campaigns that are based on their online footprint. But what are their concerns with social media? Here are three trends to keep an eye on.
TikTok
While Snapchat and Instagram are the most popular social networks among Gen Zers, the app TikTok is quickly closing the gap. TikTok is rapidly surpassing Snapchat in popularity, even though it isn't a household brand in the United States. While Instagram, Pinterest, Reddit and Twitter have large followings as well, Instagram will continue to be the most popular platform as Generation Z grows older. Other than TikTok these apps will continue their growth, though in different ways.
It doesn't matter if TikTok explodes or stays, brands should focus on connecting to their Gen Z users. TikTok helps brands reach the next generation of consumers by telling stories through videos. The app has been so popular that 97% of Gen Z respondents have at least one social networking account. TikTok users engage more with brands through their videos.
Facebook
Facebook is seeing a decline in popularity with the advent of younger generations. Gen Zers use social media to find entertainment and information. Gen Zers are keen to update statuses and interact with their friends. While older generations may still enjoy Facebook, Gen Zers are increasingly focusing on visual platforms such as Snapchat and Instagram. This is good news for companies who want to reach the younger generation, and build their brand. For marketers, here are some trends to be aware of.
Facebook has 2.38 Billion monthly active users, making it the most popular social media site. Gen Z uses Facebook at a lower rate than any other age, when compared with other demographics. One study found that 30% of Gen Z respondents had stopped using Facebook due to its lack of relevance to their culture. This means that Facebook may not be an effective tool to reach this age group. However, there are many opportunities for brands and marketers to interact with Gen Z via Facebook.
YouTube
Generation Z uses YouTube to escape the everyday grind and stress. Gen Z considers watching YouTube videos to be like watching the TV and witnessing the drama unfold in real-time. Gen Z may feel depressed or anxious by the social media. They look for videos that are positive and made by others in their generation. Reels and TikToks offer the opportunity to live through others' eyes.
Gen Z is a big fan of Netflix and YouTube. Most of the content on YouTube and Netflix is user-generated. However, there are many videos that were created by influential people. This video is easier to relate to Generation Z viewers and generates more interaction from them. A popular Nerf video featuring David Dobrik has been viewed over seven million times and received over 4,000 comments. These viewers are influenced and can buy merchandise from these videos without ever leaving YouTube.
Instagram
While millennials are the most active Facebook users (and they're still the most active), Gen Z is preferring Instagram. Business Insider actually found that 65% of Gen Z visit Instagram on a daily basis. This is compared to 34% among millennials. This gap shows that Gen Z prefers Instagram to Facebook which loses over 15 million users each year. Facebook isn’t dead, however; it has lost just 25% of its users during the last two-years.
Marketers targeting Gen-Z will need to keep in mind that Gen-Z prefers visually appealing accounts to those with carefully curated content. For this reason, brands should maintain consistency in visuals across all social platforms. Brands can use Later's Visual Planner to plan their Instagram aesthetic. Gen-Z users want real people sharing their products, not unrealistic ads and idealized models. Brands must show real people using their products.
FAQ
Do I need a team, or can I do content marketing alone?
It all depends on your skills and experience, as well as your budget. If you don't have the resources available to hire someone to take care of the day-to-day content creation, distribution, and optimization tasks, you will need to learn how to do it yourself.
You should not attempt content marketing without support.
A great content strategist/agency can save you money and help you get more results.
If you don't work hard, deliver quality content consistently and keep up to date with the latest trends, you won't be able to succeed. A solid content plan is essential.
What is the difference between content marketing and content creation?
Content marketing is a way to ensure that every brand has the same message. They provide valuable information that people need and want.
Content marketers are skilled at creating the right content for every channel and time.
They are also able to create a strategy for promotion and distribution.
This means that they strategically think about what they do, and why it matters.
This is the essential skill set to become a content marketer.
How does Content Marketing work?
Your site is visited by someone who is looking for something. It's great if they find exactly what they want. If not, they will leave the site and look elsewhere. Content marketing allows you to create valuable and useful information that solves problems and answers questions. This content is easily accessible across all channels (email, social media, etc.). So people will always be able to access it.
How long will it take for content marketing to be started?
It depends on the size and scope of your business. Content marketing is often not feasible for small businesses. If you're willing and able to work hard, however, it can make a huge difference.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
How to Create a Content Marketing Video?
The best way to communicate with your audience is through content marketing videos. You can connect with your audience by sharing stories that they are interested in. How can you make these videos stand out from others? These are some ways to make your videos stand out from the rest.
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You should first know when creating a video that there's no such thing as "one size fits all." You want to tailor your video to speak directly to your audience. You don't want to make your video irrelevant to anyone who views it.
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Do not choose the cheapest platform. YouTube, Vimeo (Facebook Live), Periscope and Instagram are some of the platforms that you can choose from. You have many options and different benefits. If you make the right choice, you can save money and increase your engagement.
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Don't forget to include subtitles when filming! It makes it easier for people to understand your language barriers and makes videos more accessible.
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Also, before you begin, think about these three questions: Whom am I talking to? Is this why I am making this video? And what does my video represent to me? Once you have answered these questions, creating videos is much easier!