Social media platforms are a great option if you want to boost traffic to your website and blog. You can use tools like Hootsuite, Kontentino, SlideShare, and Planoly, and you can even use a combination of these. How can you get started? Here are some tricks and tips to help you generate more traffic through these social media management tools.
Planoly
Planoly is a new visual planning tool that you may have seen on Instagram. Brandy Pham designed this tool to streamline creators' workflows and help them manage their social media presence. It currently has over a million users. It currently works only with Instagram and Facebook. However it recently added Twitter to its offerings.
Planoly has an intuitive interface that allows you to easily schedule posts. You can also add text to images, but not many editing options are available. While the scheduling system for scheduled, unscheduled, or draft posts may seem basic, it makes it easy to create stunning social media posts. There are flaws to the system.
Hootsuite
Hootsuite, a social media management program that allows you to schedule posts week by week, is something you've likely heard of. Hootsuite lets you schedule posts weekly using a variety of social media scheduling software. Hootsuite makes it easy to manage a blog and share posts to multiple social media platforms. It's so efficient that it's used by many companies around the globe.
The company blog offers tips and information as well as some useful social media tips. Employees of the company write articles on topics that relate to small business growth and social media. Hootsuite makes use of its blog to highlight its products and reach a larger audience. It uses call to action and marketing systems. For example, the official blog of the company always ends with a request to test out its products. Potential customers can then choose what content they would like to see.
Kontentino
If you want a social media management platform with human-friendliness, look no further than Kontentino. You can schedule posts, write them yourself, and even collaborate with your team. You can tag, collaborate with your team members and create customized reports. It even lets you collaborate with translators and graphic designers. All your content can be viewed in the same place, so you can easily see which posts are most engaging to your community.
There are many social media management software options on the market. However, none is as popular as Hootsuite. While both tools are great for managing social media, their functionality and pricing is different. Hootsuite, which allows unlimited users, is more affordable than Kontentino. It costs 25 EUR per person and 109 EUR to add ten more users. You can even get a customized version for a large enterprise.
SlideShare
You might be thinking that creating a blog post is too difficult, but in reality, it's actually quite easy to incorporate SlideShare into your blog. SlideShare lets you publish slideshows or other content to build your following and increase your audience. In fact, it's so easy to use that only a few businesses take advantage of it. SlideShare can be described as YouTube for slideshows. But how do I create a compelling presentation?
SlideShare allows users to share infographics and videos online. This platform is ideal for companies producing shareable content. LinkedIn acquired the site in 2012 and it now hosts more than 15,000,000 presentations. It's interesting to note that SlideShare's top three searches are LinkedIn, social media, and Facebook, so it has great potential for B2B marketers.
FAQ
How many hours per workweek should I be spending on content marketing?
It depends on the situation. It may not be necessary to invest much time in content marketing. Content marketing is not something you should do every day.
How easy is content marketing to measure?
Yes! Yes! It will help you decide if your efforts were a success and if you have to make any adjustments.
You can track visitors coming from many sources (email, social media and paid advertising) and track conversions like sales leads, purchases, and organic searches.
These metrics can tell you which pieces of content performed well and where your most significant opportunities lie.
How much content marketing should I invest?
It depends on how many leads your company wants to generate. Depending on the industry, the average cost of a lead is $5-10. In our case, the average cost per lead was $20 when we first started our company. Today, we spend about $6-7 per lead.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
Infographic Creation Tips for Content Marketing
Infographics are an effective way to explain complicated concepts clearly and make information understandable. You should use infographics to spread the message about content marketing.
To create an infographic, you will need to use design software like Adobe Illustrator or Photoshop. You can use these programs to draw out different shapes and elements to represent your data, then add colors and fonts to make everything look nice. Once your design is ready, you can start uploading images from sites like Pixabay and Unsplash to insert into your design.
Check out existing infographics online to get some ideas. For example, if you want to show how many calories are in certain foods, you could take a picture of a food pyramid and replace the numbers with pictures of those foods. Another option is to take a picture of a can of Coke and look at how much sugar it contains.
Once you've designed your infographic, you can share it through social media channels like Facebook and Twitter. This will make it easier for people who don't know the concept to get familiar with it. In order to make others see your infographic, use hashtags when you post it on social media. Hashtags allow users to follow along with conversations surrounding specific topics.
An infographic is a shorter version of a blog post. A blog post may be 2000-5000 words long. An infographic requires only 500-1000 words. This allows you to convey more information in a smaller space.
Keep in mind that viewers may have difficulty reading small fonts when creating your infographic. You should use large fonts for your infographics. Don't rely too heavily upon color. Make sure all text is legible.
Here are some other tips.
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Choose an Infographic Template. There are many free templates available online and in printable formats. Canva and Piktochart are some of the most popular.
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Make your Infographic. To create your infographic, use the template. You can use any media that suits your audience. In this example, photos of Seattle restaurants might be used to create an infographic about Seattle's best restaurants.
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Add text. Add text once your infographic is created.
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Add images. You can also add images to your infographic. These can be pictures, charts, graphs, or icons. If you want to add a picture, make sure it's relevant to your topic.
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Make it interactive. Interactive elements can include buttons, maps, or links. This will allow you to engage your audience.
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Share. Share your infographic when you are done.
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Measure. What was the performance of your infographic? Did people click through to your website? Did they sign-up for your email address? Was your infographic received well by them?
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Improve. Do you have any suggestions for improving your infographics? Is there anything you could do better?
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Repeat. Do this again!