Content marketing ideas for B2B businesses are numerous and can take many forms. Whitepapers, product comparison guides and blog posts are just some of the many content options. Each type of content can be effective depending on who it is being targeted and what their business model. A variety of content is required to create content to help B2B businesses convert prospects to customers. Here are some examples content types that can be used to generate leads.
White papers
White papers are a great way to generate brand awareness and generate leads. When done well, white papers can inspire a year of content marketing. While timely data is valuable, it can also limit your content development six months after the paper is released. Conducting research and conducting surveys about the topic is essential to creating a white paper that is successful. It also helps to identify your target audience and brainstorm possible problems and solutions.
Product comparison guides
Buyer's guides are an excellent content marketing idea that appeals to readers' desire for information. For example, in the defense industry, consumers worry about fake parts, inaccurate quotes, and inaccurate data. A guide to a product can help these buyers decide whether it is right for them. It helps buyers decide how much to spend on a product. Product comparison guides are great content marketing ideas because they focus on the advantages the buyer will experience if he or she makes an informed purchase.
Blog posts
You wouldn't write about replacing the bathroom piping if you were a plumber. You might instead write about modern faucet setups and rescuing a flooded tap. You might consider using pop culture references as a way to relate your niche to other plumbers. Include a brief summary of your learnings in this post or compare it to the industry. If you're a plumber, you could also make use of the power and flexibility of NICHETOOLS to your advantage.
Video content
Videos are a great way to connect with your audience and generate leads. Prospects can understand your brand's history and strengths by watching a video. This type of content can also distinguish you from your competitors. SimblaOCO's company video invites viewers to experience the creation and maintenance of websites. Although videos are not easy to make, they can have many benefits for your marketing campaigns.
Gated resources
You might consider creating gated resources on your website. These are long-form content pieces that provide value to your audience. These resources can help you become an authority in your field and encourage more people to download your offers. Here are some ideas for gated information. You can learn how to make sure your gated resources are more effective. Keep these points in mind. You should find it easy to download and interact with gated resources.
FAQ
What length should my content marketing last?
It depends on your goals. Some businesses only want short-term success, while others aim for long-term development. We recommend starting with three consecutive months of content creation, then reviewing the results after that period.
What amount should I spend on content marketing?
It depends on how many leads your company wants to generate. Depending on your industry, the average cost per lead is between $5 and $10. We spent $20 per lead when we started our business. Now, we spend around $6-7 per lead.
What length should my content marketing campaign last?
It varies based on the type of service or product offered.
One example is if your company sells shoes. You might spend one month designing a new model. For example, you might launch the product in August and keep updating it throughout year.
If you sell clothing, you may design one look for fall as well as another for spring. Keep your audience interested in new products and keep them coming back for more.
The length of time that your content marketing program lasts depends on your goals. You may only need one channel for small businesses. For larger companies, you may need to consider multiple channels to reach a broad target audience.
What Content Marketing Strategy is right for me?
A Content Marketing Strategy is perfect if you know exactly what you want to communicate.
Here are some questions to ask to get you started.
Does my business need to communicate something specific? Or am I looking to create content that resonates across a range of audiences?
Do I want to focus on generating leads or converting visitors into buyers?
Are you trying to promote one or multiple products?
Would I be interested in reaching out to people outside of my industry sector?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
How to make your videos more awesome?
Video Marketing is one of most powerful tools for Content Marketing. Video Marketing allows you to connect with your audience and create trust. But how do we go from boring to awesome? Let's get down to it!
-
Tell a story. Every piece of communication is better if it has storytelling. Without storytelling, video marketing will not work. If you want to tell stories, you must ask yourself what kind of stories you want to tell. Is it educational? Educational? Inspiring? Inspiring? Use these stories as inspiration to create your own.
-
Use images. Images help convey emotions faster than words. Images allow us to feel empathy and connect with others. Images are essential for a video. You can add pictures to your slideshows or embed them directly in your blog posts.
-
Make it easy for people to share. If you want your viewers spreading the word, make sharing easy. Add sharing buttons to your videos. Add social icons to your slideshows. Consider adding "Share" buttons to your videos if you are working on a YouTube channel.
-
Don't overdo it. You might lose your viewers' attention if you give away too many graphics or provide too much information. Keep it simple. You only need a few images to draw attention and keep it.
-
Keep it short. People love to see short videos. A 5-minute video can help you create buzz about your brand.
-
Get feedback. Listen to your audience. Ask them about what works for them and what doesn’t. Ask them for their feedback to improve your content.
-
Make a plan. When you have completed your first video, start thinking about how you can make more. Can you create a series? A playlist could be created with only the most popular videos.
-
Test, test, test. It is not a good idea to release a video only to find out that no one watches it. You should test any video before it is released. You will be surprised at the reaction you get. Based on your results, make changes.
-
Repeat. Repeat steps 1-8 until you find the perfect formula. Once you have a good idea of what works, it will be easy to create stunning videos.
-
Measure results. It is crucial to measure success with your videos. What did they do? Which types of viewers prefer certain videos? These questions will allow you to fine-tune the strategy.
-
If necessary, make adjustments. Don't stop learning once your video campaign is up and running. Learn from your failures and adapt your plans accordingly. The best marketers are always open to learning and improving.
-
Enjoy it. Although video marketing isn’t difficult, it can take patience. With experience you will discover new strategies, techniques, ideas, and methods to help you grow business.