As long as the focus remains on the three pillars that make up digital marketing, such as authority, social media, and AI-assisted, then the future looks very bright for content marketing. In this article I'll explain how each one of these pillars will play an important role in content-marketing in 2018.
AI-assisted, content produced by humans
Many businesses are exploring the possibilities of AI in content marketing. AI is not only capable of creating content on the web, but also can analyze user data and learn based on past behavior. YouTube uses several AI algorithms, including Silby, to determine user preferences. Silby can, for instance, identify spam email addresses. Financial reports and product descriptions are two other examples of AI-assisted material. AI is still not a substitute for human-produced content but it does offer a multitude of advantages to both consumers and businesses.
User-generated Content
If you're not sure what user-generated content (UGC) is, then let's look at a couple of examples. UGC is an excellent tool for brands such as Anthropologe. They use UGC to combine professionally styled images of products with photographs taken by customers. One post features a model in an Anthropologie dress, while another shows the same dress on five-foot-nine women wearing the same dress in a size four. They create seamless shopping experiences for their customers by blending them.
Longform quality content
Whether or not you're planning to write longer pieces for your content marketing strategy in 2018, the future of this marketing method is still in flux. Longform content has been a topic of debate for SEO. However, it is still clear that long-form content receives more traffic to search engines than short-form. According to SEMrush, articles over 7,000 words generate significantly more traffic than those between 900 and 1,200 words. Long-form content can position your brand as a thought leader within the industry.
Snackable content
It's possible to snack on content marketing in the future. But, what does that mean? This new type of content provides consumers with short bits of information. Twitter, Instagram and Pinterest are all built around short pieces. These brief pieces of content can be used to tell stories by brands. You can also use this content as a teaser to get more traditional content.
Personalized content
Marketers are now implementing personalization as more users get used to it. Personalization has become a standard feature on websites such as Amazon and Netflix. Only 33 percent of marketers are doing this right. The best companies are using data to create personalized content. This includes browsing histories, preferences, and even behavior. This allows you tailor the content to each visitor and optimize its effectiveness. Personalization is a powerful tool that can be used to your advantage.
FAQ
How can I measure success in content marketing?
There are several ways you can measure the effectiveness and impact of your content marketing efforts. One method is to count the number of people who visit your website. The other is to see how many leads you generate.
What is my ROI for using a Content Marketing Strategy
Businesses that adopt a Content Marketing Strategy experience a 5-10x increase in return on their investment (ROI) than businesses that don’t.
A Content Marketing Strategy can be used to generate leads or sales.
It provides valuable insights into the business. These insights allow you to make smarter decisions, such as identifying new opportunities and improving customer service.
Let me tell you how much you can make from your Content Marketing Strategy.
It is possible to easily double your overall income.
What are the various content strategies?
Content strategy can be described as a broad term that covers all aspects of creating, managing, distributing, measuring, and optimizing content for digital channels. Content strategy is not just about what you post to social media sites, such as Facebook or Twitter, but also the content you choose for your website, blog, or other online properties.
Content strategy is important as it lets you know where your attention should go, what content you should use, how to communicate your messages to your audience, and which types of content you should use.
It is about understanding how content fits within the overall business goals to help you achieve them.
What is strategic content marketing?
Content marketing refers to the art of creating quality content that can be shared across all channels. It is all about giving people what you want. This understanding is key to the success of any company.
Strategic Content marketing ensures that you give them what they need at exactly the right moment.
You have to know what people care about and listen carefully to find out how they think. Then you have to create high-quality content that answers their questions and solves their problems. This builds trust, loyalty, and ensures that you are always in their minds when they need your product/service.
Can I just post links to other sites' content?
Yes! It's known as link building. Linking back to another site's content is a great way to increase traffic to your site. Be sure to only link to trusted sources.
What is content marketing's main goal?
Content marketing is about creating valuable and relevant content for customers. This can be achieved through various channels, such as email campaigns and white papers. Your audience should be able to see the value you are providing.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
How to create stunning images
To make your content stand out from others, you should use images. Images are one way to communicate ideas visually. They are effective at drawing attention and increasing engagement. They help convey complex concepts simply and effectively, and they're also useful for highlighting key points in any kind of written content (e.g., blog posts, social media updates, etc. ).
Images are a great way to bring life and energy into a piece of writing. It is possible to get less striking results if your images are not chosen correctly. This article will give you some ideas on choosing the right images for your next project.
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You need to know what makes an image look good. Before you look at photos, there's a lot you need to know. First, choose images that are simple and clear. A messy photo won't do the trick. It will not grab attention like a simple, clear image. You also want to avoid images where people aren't smiling or aren't looking directly into the camera. This is because it gives the impression that whatever you say isn't very interesting. Last but not least, ensure the image doesn’t distract from your main message. If it distracts from the main point, it may not be ideal.
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Seek inspiration. Once you've got a list of potential candidates, it's time to go through them and find those that catch your eye. First, take a look at the captions. You may see captions in both the photo and the text. Either way, you want to see whether the caption is interesting enough to read. Pay close attention also to the context of your photo. Is this a place you would expect to see people having fun? Perhaps it looks dangerous. Perhaps it's a place you don't associate with happiness. Whatever the reason, think about the reasons you like the image and the relationship it has to the message that you are trying convey.
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Check out different types and sizes of images. Use images in your content for the best results. You might want to include a picture of the product in action if you are writing about it. An image that shows the data in your infographic may also be helpful. Visual aids like these will draw people closer to your information and make them feel more connected to the content.
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Use the right format. The file format you use is one of the most important things to consider when choosing images. Two file formats are available when you work on web pages. Each file format has its advantages and disadvantages. JPEG files will work with any media type, including websites or social media posts. Because they can store large amounts of data in small spaces, JPEG files are especially useful for photos. Unfortunately, GIFs lose quality over time. They become pixelated within a few years. GIFs are smaller and more suitable for animation and graphics than JPEGs. They are not suitable for photo use because they do not support transparency.
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Other visuals are also welcome. Additional visuals are a great idea if you have trouble thinking of images. Because it creates a distraction-free space for your readers, this can greatly improve the effectiveness of your article. This will make it less likely that they leave your article page and go elsewhere. Infographics are a great way to add visuals to your website. Infographics are popular because they allow you to quickly and easily share lots useful information. In addition, they usually contain plenty of pictures, which makes them ideal for adding to your blog posts.