Being a social media marketing professional is not something you can afford to get complacent about. Even though you've created a content calendar and social strategy for your business, don't forget to keep up to date with Instagram trends. As you'll see below, one of the hottest new features on Instagram is TikTok. This app was originally created to help people lip-sync. But it has become much more. You can create videos, dance and even incorporate music. The platform is now a global phenomenon and has influenced other social media outlets.
IGTV
Instagram is a video platform. The new IGTV application makes it easy for users to create and upload longer videos. Before, creators had the option to upload videos to YouTube and promote them on Instagram. It was hard to convert followers because many of them didn't want to change apps. IGTV allows creators to create longer videos and post them to Instagram, without the need for their audience changing apps.
IG Reels
You've probably heard about IG Reels, but aren't sure how to start using them. These videos are video clips that have a soundtrack, often the sounds of two people talking and laughing. It's a popular way of telling a story and is particularly useful for morning routine videos. They make great videos for behind-the scene or mini vlogs.
IG Story
IG Story is a social media feature that lets you repost older content, remind followers about campaigns and more. It features an interactive timeline, stickers, and countdown timer. This feature works on both Android AND iOs. Its simplicity and ease of use make it an excellent choice for businesses looking to improve their online presence. You can make your Instagram marketing more effective by incorporating it into your marketing plan.
IGTV Visual Replies
Instagram has been a popular platform for sharing videos. In fact, Sephora has successfully implemented the IGTV feature in their marketing efforts. IGTV lets users post short videos on their profile. These videos can reach millions of viewers. This trend is expected to continue. Here are a few things you should know about this new platform. Listed below are some of the key benefits of IGTV.
IGTV carousel
You can now upload vertical and horizontal videos to your Instagram profile. The aspect ratio is important: the vertical aspect ratio should be at least 9:16 and the horizontal one should be at least 16:9. This format is not the same as normal Instagram videos. It should have a 1:1.55 ratio. Instagram recommends that you have a cover photo measuring 420px x 654px. This will appear in the profile grid of your followers and in their feeds. You should keep in mind that the option applies only to videos lasting nine to ten seconds.
IGTV augmented reality
IGTV, a new social media platform, allows content creators and users to post longer videos. This will allow for a richer viewing experience. These videos can be viewed best in vertical orientation to make them mobile-friendly. Users can preview videos in their feeds and tag products with the new feature. The new feature also allows content creators to increase brand awareness and discoverability of their content.
FAQ
What is the best Content Marketing platform?
There are many platforms on the market today. Each platform has its own pros and cons. Here are some popular options:
-
WordPress - It's easy to setup and maintain. Great community of users.
-
Wix - Setup and maintenance are easier than WordPress No technical knowledge is required.
-
Squarespace – Best choice for those with a website.
-
Blogger - Free blogging service.
-
Medium – A place for writers and artists to share their work.
-
Instagram - An image-based platform.
-
LinkedIn - A networking platform.
-
Facebook - A social network.
-
YouTube – Video sharing platform.
-
Pinterest - Image-based platform.
-
Google Analytics: Track visitor behavior.
-
Hubspot: Email marketing software.
-
MailChimp - Email marketing software.
How does Content Marketing work?
Your site is visited by someone who is looking for something. Great if they find what they are looking for. But if not, they'll leave and go look elsewhere. You can create helpful and relevant information that answers questions, solves issues, and adds value with content marketing. This content is easily accessible across all channels (email, social media, etc.). You can use this content across all platforms (social media, email, etc.) so that people always have access.
How can I measure success in content marketing?
There are several ways you can measure the effectiveness and impact of your content marketing efforts. One way to measure the effectiveness of your content marketing efforts is to monitor how many visitors visit your website. Another option is to monitor how many leads are generated.
How much should I spend on Content Marketing?
That depends on how many leads you want to generate. The average cost per lead ranges from $5-$10, depending on the industry. We spent $20 per lead when we started our business. Today, we spend an average of $6-7 per lead.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
Informationgraphic creation tips for content marketing
Infographics can be a great way to simplify complex concepts and make it easy to understand. Infographics can be used to communicate your message.
For creating an infographic you'll need software such as Adobe Illustrator and Photoshop. You can use these programs to draw out different shapes and elements to represent your data, then add colors and fonts to make everything look nice. Once you have your design ready, upload images from Unsplash or Pixabay to add to it.
Check out existing infographics online to get some ideas. A picture of a food Pyramid could be used to show how many calories each food has. You might also want to calculate how many calories are in soda pop. This can be done by taking a picture with a bottle of Coke.
Once you've designed your infographic, you can share it through social media channels like Facebook and Twitter. This allows people who don’t know much about the topic to find out more. In order to make others see your infographic, use hashtags when you post it on social media. Hashtags allow users to follow along with conversations surrounding specific topics.
An infographic is a shorter version of a blog post. An average blog post is between 2000 and 5000 words, while an infographic takes 500 to 1000 words. That means you can get more information across in less space.
Keep in mind that viewers may have difficulty reading small fonts when creating your infographic. Your graphics should be large enough in font size and not rely on too much color. You must also ensure that your text is easily read.
These are just a few additional tips.
-
Choose an Infographic Template. Many templates are available in both printable and online formats. Canva, Piktochart and Google Slides are the most used templates.
-
Make your Infographic. You can use the template to create your infographic. You can use any kind of media that you feel is appropriate for your audience. For example, creating an infographic about the best places to eat in Seattle might choose photos of local restaurants.
-
Add Text. Add text after you've created your infographic.
-
Add images. Add images to your infographic. These images can include charts, graphs and icons. You should make sure that the picture you upload is related to your topic.
-
Make It Interactive. Interactive elements like buttons, maps and links can be added to your website. This will make it easier for your audience to interact with you.
-
Share. Share your infographic with others on social media such as Facebook, Twitter and LinkedIn.
-
Measure. Measure. Did people click through? Did they sign up to your email list? What was their reaction to your infographic?
-
Improve. Is there anything you can do to improve your infographic Could you do better next time?
-
Repeat. Do it again.